Archived news articles and press releases from Hidden Britain
Welcome to Hidden Britain’s archive of news articles and press releases that have been published to date.
If you cannot find the information you need, please contact us.
South Downs National Park funding
In our December newsletter, we heard about how the South Downs National Park presents a great opportunity for the towns and communities within its boundaries. However, we did not include the full picture regarding how the park will be funded so to avoid any confusion, here are the facts:
- The South Downs National Park (SDNP) is funded by Defra. The funding for the next financial year - from 1 April 2011 - is £11.4m although this will reduce over the following three years
- Local authorities in the Park area do not make any direct contribution to the costs of the Park
- However, the National Park Authority has inherited some of the responsibilities (and budgets) previously carried out by Local Authorities in relation to planning
- In order to deliver these services SDNP expects to buy some services back from these local authorities.
We of course apologise if the newsletter article was in any way misleading and hope that this clears up any confusion.
Marketing Masterclass...Part 2!
Hidden Britain was out and about in Sussex on the 15th December delivering another Marketing Masterclass organised by Action for Market Towns, West Sussex County Council and Collabor8.
30 delegates covered all the key aspects of destination marketing but this time with a focus on the opportunities offered by the South Downs National Park.
If you would like us to deliver an event in your area why not get in touch?
December 2010 Newsletter out!
Show me the money - enjoy the latest issue!
Thursday 25th of November saw towns and village from across the country gathering in Stony Stratford in Buckinghamshire to participate in a Marketing Masterclass organised by Action for Market Towns and delivered by Hidden Britain.
Some 40 delegates braved the freezing weather to participate in the full day event, covering everything from defining your offer, building a brand, to how to make research work for you. But it wasn’t all theory as there was plenty of practical advice on delivering some of the key channels, such as: tips for working with the media, innovative ways of tracking your publications’ effectiveness, avoiding mystery meat in your websites, and how social media could be the most powerful tool you have.
Delegates were also treated to real case studies from towns who had firsthand experience. Stony Stratford took us through their visitor research project and Thame provided insight on how to use a food festival to allow visitors to see, hear and taste the best the town had to offer. In other words, experiential marketing in action.
Everyone walked away with a bag full of useful ideas, a pack full of resources, and some tangible activity plans generated in the afternoon workshop sessions. Feedback was overwhelmingly positive and here at Hidden Britain we can’t wait to deliver the next session in Sussex on 15th December.
If you would like us to deliver an event in your area why not get in touch?
Hawkhurst CookBook Released...
And... here it is offically released in all its glory.
Hawkhurst CookBook Launches...
Using a different way to communicate their offer, Hawkhurst have produced a CookBook celebrating 100 years of the Oxo cube, founded in Hawkhurst in 1910. Its packed full of great recipes but also concentrates heavily on local produce, the producers themselves and where you can buy.
The book was designed by the creative team here at Hidden Britain (and we have to say the Lamb Stifado is definitely worth a look for you carnivores out there!).
The Book itself isn't out till next week, but here's a sneak peek at the Poultry section.....
Hassocks Guides Launched!
The Hassocks walking and cycling guides are finally here, there are 5 great routes for both those with a penchant for the pedal and those keener on shoe leather, all taking in the best bits of the village and the South Downs.
You can find them all at the Hassocks page.
November 2010 Newsletter out!
Know your audience- enjoy the latest issue!
M's Cycle Hire Wins Gold!
Congratulations to M’s Cycle Hire for winning a Gold Award in the Sports Tourism category of "The Beautiful South Awards for Excellence 2010"
Maria and John from M’s Cycle Hire said of the Award; "This is fantastic news, it will have a marked effect on our morale and we will keep encouraging people to come to Sussex and cycle, visiting towns and surrounding area of outstanding beauty along the South Downs Way. Our new hire centre in Worthing has had an instant impact for both local people, visitors from London and abroad, backed up by our Cycle Shop in Shoreham by Sea."
M's are also a key partner to Hassocks Community Partnership in the set up of the Community Cycle Hire Centre just by the Hassocks Train station.
October 2010 Newsletter out!
Useful ideas for uncertain times- enjoy the latest issue!
September 2010 Newsletter out!
Time for change, literally! This is the first of our new format, monthly e-updates, hope you enjoy!
Hassocks Cycle Hire Project launches!
Hidden Britain was there alongside the funders, partners, volunteers and interested bystanders for the offical launch fo the Hassocks Community Cyclehire project on the 17th September.
The new community business, located next to the Hassocks Hotel pub and close to the entrance to Hassocks railway station, offers at least 20 hire bikes for adults and children, and is accompanied by the launch of new route guides and a new visitor dedicated website.
Steyning Touchscreen Kiosk installed!
If you happen to be in Steyning, why not drop into the Post Office and try out the new visitor touchscreen? The website behind it is shortly being redeveloped but this is just a taste of things to come for Steyning.
Petersfield website goes live!
The new visitor website for Petersfield is now up and running...
Hawkhurst on BBC South East!
The Hawkhurst Food Festival celebrating the centenary of the Oxo cube was featured on BBC South East.
The cookbook is coming soon but for now relive some Oxo nostalgia!
Hidden Britain on BBC Politics Show!
The Hasocks cycling project featured on the BBC Politics show South a couple of weeks ago, as part of a discussion on what "The Big Society" means for Tourism. Our very own Claudia made an appearance, looking windswept on the South Downs.
Hawkhurst Food Festival a Success!
The Beefing it Up festival, celebrating 100 years of the Oxo cube at Hawkhurst on 24th & 25th July was a fantastic success. Around 2000 people visited Saint Ronan’s School, to see the house, the exhibition of OXO memorabilia and walk the local woods and farm land. Many visitors also visited Sandhurst Vineyards to see the hops and vineyards there.
TV and celebrity chef Richard Phillips, of Thackerays and Chapel Down fame, designed and demonstrated a four course meal, for the evening gala dinner comprising 95% of local produce. 120 Guests, included three grandchildren of the original Gunther family, and ex Directors of OXO then sat down to the meal in the school's amazing ballroom
The Market on the Moor on Sunday received over 2500 visitors and trade was so brisk that many traders had to send back for additional produce within hours of opening.
The event was a great example of a community playing to it's strengths and thinking big. Although this success was all down to the effort and enthusiaam of local volunteers, Hidden Britain was right there, supporting them every step of the way.
New Petersfield Leaflet Completed!
The new Petersfield publication is literally hot off the presses.....
Hawkhurst Website Goes Live!
After a lot of work and effort the new Hawhurst village website has gone live. The site, created with support from Hidden Britain is the official village website for visitors, community and business.
New Steyning Walks Guides
With assistance from Hidden Britain, the Steyning & District Community Partnership have just completed an Awards for All funded project to create four self guided walks taking in the very best of the heritage and landscape around the town.
New Chilham Leaflet Launched
The Chilham Tourism & Retailers Group based in the Kentish village have recently completed a new edition of the popular "Enjoy Chilham" destination leaflet. With help from Hidden Britain the group of businesses and volunteers continues to work hard to put Chilham on the map and ensure the local community benefits from the visitors that come.
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